This reminds me so much of the NFL/Britney/Coors/AOL/Pepsi puke-a-thon... the first commercial explotation of women wearing pants LESS THAN THREE INCHES HIGH? Why, the guy who is going to bring "honor and dignity" back to the White House. (picture will get here eventually).
Now they stretch time like they are the masters of time itself.
Link thanks to Matthew Yglesias.